Tag: self publishing

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The Real Cause Of The Self-Publishing Stigma

It’s no secret that self-publishing gets a bad reputation. There’s this belief among people who don’t know better or people who’ve been burned by a self-published book or two that authors only self-publish if they aren’t good enough to land a book deal with a big agent or traditional publisher.

But that isn’t the case.

At least, not normally.

And therein lies the problem.

Self-publishing is a grueling, labor-intensive, valid publishing avenue, but there are some authors out there who abuse it and give it a bad reputation.

They look down on self-publishing, deeming it unworthy, a last resort. As such, when they get frustrated with the unbelievably long and grueling process of querying agents and traditional publishers, they just toss their story up on whatever self-publishing platform they can, with little to no research into what it takes to make a book presentable to the public. (Then get mad and diss self-publishing when their lack of forethought and preparation results in low sales or bad reviews.)

Janky formatting, no editing, hand-drawn covers (even if you’re a fantastic artist, hand-drawn art does not a book cover make)…

And readers notice.

They see these books and worry that spending more of their hard-earned money on other indie authors might get them the same subpar products.

But that isn’t the case.

Most indie authors care greatly for their books and spend as much, if not more, time getting them ready for publication than they do writing them. Many indie authors spend literal tons of money on editing and cover design and formatting, on ISBNs and copyright registrations and websites, on classes and books to study their craft.

The vast majority of indie authors chose self-publishing. For the freedom it offers in publishing schedules, genre mash-up opportunities, creative license, and so many other things. For the ability to control exactly what they’re putting out into the world, because traditional publishers get the last say on everything.

Self-publishing isn’t a last resort.

Any who believe it to be are woefully under-informed, because this is a path to be chosen, a path that requires a great deal of extra effort in a lot of very different fields.

But there’s one more cause for the bad reputation.

The authors who get their work good *enough* and just throw it out there. Some bank (literally) on advertising with a good hook to sell the books anyway and some just don’t care.

And though they make up only a small portion of indie authors, they do some damage. Readers remember when they get burned. They remember, and they tell their friends.

So please, before you self-publish, do your research. Take the time to decide if this is the right path for you. Take the time to improve your work before publishing.

If you won’t do it for you, then do it for the indie authors out there busting ass to turn out the best work they possibly can.

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How to Streamline Your Self-Publishing Experience: Metadata, Copyrights, and ISBNs

Hi, guys!

I dedicated a big part of last week to metadata, copyright registration, and ISBNs.

I got a lot of writing done, as well, but I told you all on social media that I was breaking my characters’ hearts, so I’m not going to give a word count. So let’s just say…all the words necessary to make their hopes and dreams seem basically unreachable.

Now, back to the publishing stuff.

I’ll be talking primarily about IngramSpark, since that’s the only self-publishing company I’ve worked with recently. I used KDP about 5 years ago, so my memory there is rusty. But I’ll tell you what I know about it.

Now, when publishing with Ingramspark, you have the option to buy your ISBNs through them. I have yet to find an instance where buying anything direct costs more than buying through someone else, though. So, I opted to buy my ISBNs from Bowker.

They’re not cheap. I’ll be honest. It’s $125 for one, but they have bulk packages, too. You can get 10 for $295 or 100 for $575. There’s also a package of 1,000, but that’s like…small publishing house level shit.

You’ll need one for every format you intend to publish your book in (hardback, paperback, ebook, audiobook). Since I had 5 novels in varying stages of editing when I bought ISBNs, I bought a huge batch of them because it was more cost effective.

If you go through KDP, you can have them generate a free ISBN, but they’re not registered with Bowker and mark your book as an Amazon book.

Quick tip…bookstores probably won’t carry a KDP book. Why would they? Amazon is their biggest competitor. It’s probably a better bet to buy your own, especially since that means YOU control the metadata.

Btw, Ingram just so happens to be one of the most widely used distribution channels (if not THE most widely used channel) for bookstores. So, where KDP offers the option of Expanded Distribution, Ingram focuses on it quite a bit more. That doesn’t guarantee that your book will be in bookstores, but if you approach a store about carrying your book, your chances are better with IngramSpark.

As for copyrights, you have the copyright as soon as you write something. BUT in the United States, you have to register it if you want to pursue a lawsuit in the event of theft. (Hooray…another instance of paying the government…lol.) For a novel, the registration is $55 on copyright.gov.

Not terrible. Not great.

Ingramspark charges $49 for title setup (aka…for listing it in that database I mentioned earlier) for each format. They offer hardback, paperback, and ebook options. Yes, they offer hardback! I was freaking pumped about that. KDP doesn’t have that. (KDP print quality also lacks compared to IngramSpark. Just saying.)

You can group a print format with the ebook. If you do that, then you only pay the title setup fee twice to do all three formats. Basically, it saves you $49 to bundle your ebook with one of your print formats.

Also, they’re running a promotion right now, since they just introduced a new cover option for hardbacks. If you choose Jacketed case laminate and use the code JACKET at checkout, they waive the title setup fee. That option requires an additional cover size, though. (Template. Highly recommend.)

If you want to upload your ebook to KDP separately (higher royalties), you just deny IngramSpark the rights to put your stuff on Amazon during the title setup process.

Now, the ISBN asks about the copyright, the copyright needs the ISBN, and the title setup process with IngramSpark requires needs both of those. So it’s kinda like the whole “I need job experience to get a job, but I need a job to get job experience” thing.

Solution? Multiple tabs, do them all side by side in one session.

So make sure you block out a bit of time, when you get to that point.

But we’re not there, yet.

There are some things that you have to come up with for title setup, and it goes way smoother if you have that shit prepped ahead of time.

I keep a separate document on my computer for all my metadata. Each book gets its own section (separated by page breaks). Book titles are put in as headings so I can find them easier when I need them. Each of the things I have to prep get their own sections within the book sections.

Because apparently, even though I’m super disorganized with my writing, I’m organized with my metadata.

Here’s what you need to have prepped before you start this process.

Keywords. Take the time. Do your research. These are terms that people search which could lead them to your book. (AKA…important as fuck.) Choose them wisely, because you only get seven. Separate them with semicolons.

You need an author bio.

Yep, I know. I hate bios, too. But it’s a necessary evil.

You’ll need a short description of your book and a long description.

The short description is limited to 350 bytes. Not words. Not characters. Bytes. That includes punctuation (yes, apostrophes, too), spaces, and when you drop to a new line. It’s basically an elevator pitch.

Do not try to chop up your blurb, it will do nothing but aggravate the shit out of you. The blurb is perfectly crafted for the length it’s at (hopefully somewhere around 150 words), and that’s way longer than the short description.

Here’s the one I went with for World for the Broken, to give you an idea.

Christian has one hope to rescue his sister-in-law and nephew from a violent thug. Trust the stranger who just saved him from a snowy grave. Not exactly smart after the apocalypse.
After all, Chloe has a past of her own and plenty of reservations. Now, she must choose. Condemn his family to a slow death or risk her own life to help save them?

That’s 345 bytes, so I had 5 to spare. This is the part that usually takes me the longest, because I suck at elevator pitches. Lol. If you also suck at elevator pitches, prepare this ahead of time, for sure.

The long description is roughly 900-4,000 characters. Heading (aka tagline/thing to really draw readers in to make them want to finish reading the description), blurb, end clause (Fans of… or Gift for…).

You’ll also need to know the prices you want to go with. IngramSpark has a price calculator, just type in how many pages, trim size, paper type, etc., and it’ll tell you the cost to print a copy. Decide if you want to offer a retail/wholesale discount or the option for bookstores to return unsold copies.

You can play with the price with discounts when inputting it to see what price range/discount/royalty works for you. It helps to research the cost of other books in your genre and trim size.

You need to have your interior files formatted appropriately (I may do a blog on that later, I’m not sure. You can also pay someone to format them for your chosen trim sizes.). For print, they should be exported as PDF files at 330 ppi and images that have not been compressed. (Word>options>advanced) For ebook, IngramSpark requires epub files.

You also need your cover properly sized for each format. Use the template generator. Then, use the template.

If you don’t have a photo editing program that will allow you to lay the proof over the cover or vice versa, download GIMP. It’s a free photo editing program, readily available online. It’s more than sufficient for this. The pink and blue areas of the template should be covered by your cover. The blue area is trim area though, so don’t put anything important (title, author name, tagline, etc.) in the blue area.

Taking care of the size for each trim size can be done by your cover artist, though.

Print covers need to be PDF (again, 330 ppi and not compressed) whereas ebook covers should be jpg files.

If you don’t have a barcode ahead of time (they can be bought from Bowker), IngramSpark provides one on the cover template. Crop that bitch out of there and lay that shit on your cover. Or leave it off, and they’ll add it for you.

Once you have all that, load your copyright application in one tab, title setup in another, and your (already purchased) ISBNs in another. Then, just fill in the blanks and copy/paste. Except the long description. That can’t be pasted in the normal way. You have to click in the box, then press CTRL and v to paste that.

During title setup, you’ll be prompted to choose BISAC codes and Thema (I recommend copy/pasting these letter/number combinations of the ones that fit your book into your metadata document, same with the Thema), and if your particular genre isn’t listed exactly, you can put that as a keyword.

There’s also a place for review quotes in the title setup. If you don’t have them yet, you can edit your metadata for free later.

If you approve the eproofs they send you of the print copies, and later need to upload a revised file (or if you need so revise the ebook at all, as there is no eproof for that) there is a $25 fee for each revised file. So get those right before you approve it. Look over the eproof carefully.

Before ordering a ton of copies, order one of each print format, and look them over for any errors you may have missed.

And now, you’re ready to go.

I promise, it sounds worse than it actually is when it’s all laid out.

If you have any questions, IngramSpark has a ton of resources (as does KDP). Ingram also has the option of chat support, which is incredibly helpful.

Keep reading. Keep writing.

Later.

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Self-Editing: How to do it well

Hi, guys!

If there’s one writing rule that I believe applies to every piece of writing, it’s that you NEED to edit. Don’t publish a rough draft.

That’s just bad juju.

But editors are expensive (for good reason). Editing is work.

It takes a long time and a lot of effort.

Many people say never ever publish without a professional edit.

But sometimes, that isn’t feasible financially.

That is NOT an excuse for publishing poor quality content, though.

It just means you have to do even work yourself.

So, if you’re a broke bitch from way back (*raises hand*) and have to rely on self editing, here’s the process I put my work through.

It isn’t fool proof. Some typos hang on, fighting tooth and nail, to make sure they make it into the final draft. That’s why there’s an industry standard of allowed typos. (1 for every 10,000 words, I think? Don’t quote me on that, I may very well be wrong.)

But this process helps me to feel better about the standard to which my work is edited.

For starters, study grammar. Learn that shit. If you struggle with commas, study comma usage. (I overuse them, so I’ve been writing with Grammarly open, letting it yell at me to break the extra comma use.)

If you struggle with showing possession on a noun that ends in an “s,” fucking study it. This is a personal pet peeve of mine. I once read a traditionally published book wherein the author gave the MC a last name that ended in an “s.”

(I’m going to say Childers, though that’s not the name from the book.) The possessive form ranged throughout the book from the correct Childers’ to Childers’s to Childerses, and even Childerseses.

My brain melted when I read that last one.

Please, if you’re going to self-edit, study grammar.

Now, the actual editing routine.

I do something a lot of people say not to do (in addition to self-editing, because apparently I’m a rule breaker). I edit as I write.

Any obviously misspelled words are fixed immediately. Like, before I type another word. I keep flow and pacing in mind as I write and adjust accordingly. My style uses sentence fragments, so I make sure the only ones in there are 100% intentional.

Since I’m a pantser, sometimes I come up with new things or realize I have a plot hole. That means I have to go back and fix stuff.

And I do. Right then.

Most would say to include a note somewhere and do it in edits. But I don’t. I fix it then, adjusting what needs adjusted before continuing to write.

So by the time I finish my “first draft,” it’s more like a second draft.

If you have trouble finishing manuscripts, I don’t recommend this. Just do another round of edits later.

Now, there’s some debate as to whether you should do a round of edits immediately after finishing writing (with it still fresh in your mind) or put it away and come back with fresh eyes.

I say, do both.

If you’re self-editing, you need to be thorough as fuck, anyway.

Now, there are several types of editing. Proofreading, checking for continuity errors, making sure it flows, looking for grammar and syntax errors, etc.

You can do each one separately, but I do all of them, every single time I edit.

After a few rounds, it’s time for beta readers. Because you need someone else’s eyes on your work. After a while, your brain is likely going to fill in details or skipped words because you know what’s supposed to be on the page.

But beta readers don’t. They can tell you when something doesn’t make as much sense as you think it does. They can tell you whether it works or fits in the genre you’re aiming for.

You can also find critique partners in writing groups. You read and critique their work, and they do the same for yours.
That allows for another perspective, i.e. someone who knows about formatting and marketing and flow and all that stuff.

Now. Please. For the love of all that is good, take their opinions into consideration. If they point out a blatant mistake, don’t get defensive. Just fix it.

If they have a valid point about a potential plot hole.

Fill the plot hole.

If they point out a style choice that they don’t like, consider it. Give it some thought. Decide whether it’s a flaw in your story or personal preference. (Books are, after all, very subjective.) But if all your beta readers have a problem with the exact same thing, chances are, it needs fixed.

Now, implement all the beta reader/critique partner feedback.

After that, you guessed it…another full round of edits.

After that?

I recommend getting Grammarly or some sort of computer editing program. There are a lot of them out there. I use Grammarly because it came highly recommended and it’s super easy to use. It plugs right into Word and pops up in the task bar, ready for use.

Whichever program you choose, go through your manuscript with it. I usually do that during another round of edits, fixing the things Grammarly finds when I get to them.

It might be alarming how many errors it finds, especially if you write fantasy and have a bunch of made up words/place names/species names. When I first opened Grammarly on Soul Bearer, it had something like 1500 errors.

Then, I added Aurisye’s name to the dictionary and knocked off a few hundred errors. Lol. Then, I added Rafnor’s name to the dictionary. Knocked off another few hundred. Each name (or place name) made a huge difference.

So did cutting all my extra commas.

And Grammarly fucking hates characters with accents. Be prepared to add a lot to the dictionary.

So don’t panic if it’s a huge number.

Then comes the “read aloud” round. No, you don’t have to read the whole thing out loud, yourself, chugging water to moisten your parched throat.

Word has a feature that will read whatever’s on the page to you. It mispronounced a lot of things, but it also shows you when a sentence doesn’t flow. Each word is highlighted when it’s read, so follow along looking for typos.

Plug in some headphones and listen to that emotionless voice coldly stabbing you with every sentence that needs shortened.

Then, maybe do one more round of normal edits.

And then, after all those rounds of edits (what was that, 8 rounds? 9?), your book should be good to go. As long as you did that first step and studied grammar. It doesn’t do any good to look for errors if you don’t know what to look for.

Anyway, this has been an incredibly long blog, so I’ll keep the update part short. I’m now 96 pages shy of finishing the final round of edits on World for the Broken, and an absolute fuck ton of handwritten stuff to add to the 17,721 words that I already have typed for my new WIP.

Don’t forget, the ebook version of my novella, Annabelle, will be on sale in the Amazon US and UK marketplaces the entire last week of January. Just 0.99 (dollars and pounds).

Keep reading. Keep writing.

Later.